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AFC Dunstable are delighted to announce that Soccer Assist will be the new custodians of the club.

Soccer Assist operates its business in the football agency and academy sectors and brings with them a commercial operation that can help strengthen the current success of the club, whilst developing a sustainable future that supports the club’s ambition to progress further up the football pyramid and continue the growth of the youth teams.

“The committee and I are absolutely delighted with the news that Soccer Assist will be the custodians of AFC Dunstable. With a lot of strong candidates to take the club forward, Soccer Assist’s long-term future and sustainability for the club stood out. Junior and his colleagues share an ethos and direction of where we want the club to be and to continue its growth.”

“Soccer Assist recognise that we are a community focused club with aspirations to move forward with all our teams from the junior academy, under 7’s right through to the first team and ladies section. We look forward to working with Junior and his team at an exciting time for both parties.”

Simon Bullard, Chairman of AFC Dunstable

Over the coming weeks Soccer Assist and AFC Dunstable will complete the relevant paperwork that will see the ownership of the club officially handed to its new custodians at the end of this season. During this time Soccer Assist will also be formulating the new Football Club Board and Football Committee. Soccer Assist wants to retain the soul and ethos of what has been an incredible journey so far for AFC Dunstable. Therefore a key part of Soccer Assist’s takeover vision is to involve all committee members who wish to remain as part of the club.

“This is an exciting development for Soccer Assist and we believe our passion, ambitious nature and skilled team can really help elevate the football club. We are keen to preserve the essence of the club by working closely with the existing committee and draw on our skills to propel the club forward on the playing front.”

“We hope to establish a full time football education programme at the club, building on our success in the Milton Keynes area, to deliver a similar model to the town of Dunstable and the surrounding areas. We will also continue to strengthen the success of the U23s and the Women’s team to uphold pathways for all players. We thank Simon and the committee for giving us this chance and we respect that we are going to be custodians of a club that is integral to the local community and very dear to its fans’ hearts. We are therefore delighted that the existing committee is going to continue on with us on this journey.”

Junior Osei-Tutu , Co-Founder & Director of Soccer Assist

For Soccer Assist press enquiries please contact: [email protected] 


AFC Dunstable are a football club based at Creasey Park in Dunstable, Bedfordshire, England. The club are members of Division One Central of the Southern League and are affiliated to the Bedfordshire County Football Association. Established in 1981 as Old Dunstablians, the club was named after a club for former pupils of Dunstable Grammar School. They initially played in the Dunstable Alliance Football League, before joining the Luton District and South Bedfordshire League in 1983.

The club currently run 21 teams ranging from an Early Years Academy right through to the first Team that competes at step 4 of the National League System and are the most senior club in Dunstable. The 1st team also participate in The FA Cup and FA Trophy. AFC Dunstable are one of only four clubs in Bedfordshire that are a FA Charter Standard Community Club.

Latterly, AFC Dunstable are proud to be known as Bedfordshire’s most progressive football club, with youth teams for boys and girls, a development team and ladies section, which is growing every year. Our Ladies first team play in the Eastern Region Division One North, which is step four of the women’s pyramid and development team play in the Suburban League Premier Division. We also have an under 18’s team in the Southern Counties Floodlit Youth League.

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